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Date: Thursday October 13th  |  Time: 10:00 – 16:30  |  Location: iCentrum

User-centred design in a day

User Centered Design Research Storyboarding Journey Mapping

During this workshop, you will be introduced to a user-centred approach to designing products and services.

You will learn far more from putting this into practice straight away, so the session is hands-on, collaborative and it’s pretty fun too!

You will learn how to frame the problem, understand journey mapping, use storyboarding, learn how to prototype and be introduced to user research.


Aimee Heywood
Senior Content and
Service Designer

Rachel Abbott
Senior User

Event Partner

We are a full-service digital consultancy working in the public and private sectors. We build trusted, effective relationships and combine data, design and engineering to support meaningful transformation.

We always start with the user in mind, and our solutions are personalised, evidence-based, and proven to help organisations build for the future. Our delivery methodology is truly agile and takes an end-to-end approach from Discovery to Delivery, supporting innovation and continuous improvement.

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Location, Location, Location

Part of the Bruntwood SciTech portfolio, iCentrum is part of Innovation Birmingham, the region’s leading digital tech campus home to over 170 businesses, in the heart of the Knowledge Quarter.

iCentrum is home to a thriving tech community with over 200 events per year and hosts a number of workshops, meetups and masterclasses designed to help digital and technology-focussed businesses achieve more.