Date: Wednesday October 21st  |  Time: 9:00 AM – 4:00 PM |  Location: The ICC, Birmingham

Frontiers Day

Exploring What’s Next in Tech, Creativity and Culture

The West Midlands welcomes the world to discuss thefuture of technology.

Through a series of provocations, critical discussions and demos, Frontiers Day responds to Birmingham Tech Week’s ‘Fast Forward’ theme, bringing together creators, researchers, gamers and entrepreneurs who are shaping the way we will live, learn and play. 

The 2026 programme is structured around four themes which will be explored in a series of panel discussions: Faster Brains (EdTech), Faster Defence (gaming/defence), Faster Horse (Innovation and place), Faster Focus (Designing for the attention Economy). 

The conference will explore key questions including: 

● What does the future of learning look like in an AI-powered world? 

● How do we engage audiences in the attention economy? 

● As gaming reshapes modern conflict, what role can creativity play? 

The day of talks will kick off with a keynote from Lara Jeetley, Young Researcher at the Alan Turing Institute, TedX Speaker and member of Mensa. Lara shares her thoughts on what the future could look like as AI transforms education and future careers. 

Following Lara’s talk, four panels will delve deeper into the themes of EdTech, games, defence and art in the attention economy, prompting discussions around skills, innovation and how we can engage audiences in an information saturated world. 

At the heart of Frontiers Day is a belief that the future is not just technological, but also deeply human. 

At the centre of Frontiers Day is Faster Horse, a project commissioned by BOM with Midlands-based artist, Bruce Asbestos. The giant inflatable sculpture is an emblem for disruptive innovation in Birmingham. At 6 metres tall, occupying a prominent space outside the Birmingham Rep Theatre in Centenary Square, the sculpture is inspired by Henry Ford’s famous ‘faster horses’ quote: “If I had asked people what 

they wanted, they would have said faster horses.” The phrase has become shorthand for the idea that transformative innovation is hard to imagine before it exists – it goes beyond improving something that already exists. Faster Horse is playful and provocative, reflecting on the city’s industrial strengths and creative spirit. 

Bruce Asbestos’ Faster Horse launches on Wednesday 21st October outside Birmingham Rep, accompanied by a live performance by CBSO. 

Inspired by Faster Horse, West Midlands Growth Company launches their latest It Starts Here campaign, spotlighting creative disruptors from across the region. 

Frontiers Day is powered by BOM and supported by Birmingham Tech Week, It Starts Here, CreaTech Frontiers, Arup, Create Central and Arts Council England. 

https://bom.org.uk/frontiersday 

CreaTech Expo (all day) 

Curated by CreaTech frontiers, demonstrations of some of the region’s most exciting new work commissioned through the first year of the CreaTech Frontiers programme. With the chance to meet funders and industry partners and hear upcoming opportunities and events across the region. 

Sponsored by

Agenda

9.45 - 10.00 Welcome to Frontiers Day

Karen Newman, Frontiers Day Creative Director and Hayley Pepler, Frontiers Executive Director welcome you to Frontiers Day. Attendees are invited to participate in the Faster Horse game to compete for a special prize, to be announced at the end of the day. 

10.00 - 10.30 KEYNOTE: Lara Jeetley

As AI transforms education and careers, Lara Jeetley (Young Researcher, Alan Turing Institute) makes the case that the future belongs to the generalist. Lara was a speaker at the world’s first Children’s AI Summit and is part of the Young Entrepreneurs Forum, where she runs an e-commerce business. 

10.40 - 11.10 PANEL 1: Faster Brains (EdTech)

Panel: Dr Mhairi Aitken (Alan Turing Institute Children & AI); Alan Brosnan (MTMN); (Virtual Decisions) 

Chaired by Csaba Berenyi (Sponge Hammer Games) 

How are young minds changing with the rollout of EdTech and AI-driven learning across schools? What’s working, who is benefitting, and where does EdTech have most value? This session brings together perspectives across children and AI, games and lived experience to ask critical questions of the first AI native generation. 

 

11.15 - 11.45 Live Demo: Virtual Decisions

In this interactive demo, Virtual Decisions will showcase their latest VR title on stage: VAWG (Violence Against Women & Girls). Virtual Decisions create immersive experiences that allow people to control real-life scenarios and navigate consequences through safe simulations. Seeing the consequences of difficult decisions play out in a virtual environment empowers people to make the right choices when it counts in the real world, saving lives, reducing risk and improving outcomes for everyone involved. 

12.15 - 12.45 PANEL 3: Faster Defence (Serious Games)

Panel: Alice Whorley (British Esports); Brigadier AD Griffiths (British Army) 

Chaired by Dr Rachel Farrer (Farrer Consulting) 

The British Army and British Esports are working on initiatives to recruit gamers into the military, filling critical roles in drone operation and cyber defense and tapping into skills such as rapid decision-making, situational awareness and desensitisation to conflict learned through gaming. Join Alice Whorley and Brigadier AD Griffiths to hear about how young gamers are taking up a central role in defence, as war becomes more increasingly remote. 

1.45 - 2.15 PANEL 2: Faster Horse (Rogue Innovation)

Bruce Asbestos (artist), Charlotte Ridley (WMGC), Dannielle McGrellis (ARUP) 

Faster Horse artist Bruce Asbestos joins West Midlands Growth Company (WMGC) and ARUP to discuss the power of public art as a powerful tool for placemaking and bringing 

people together. ARUP are currently designing the new JFK terminal building, where artistic commissions are a central theme to engage audiences whilst in transit. WMGC develops high impact creative campaigns that shift global perceptions, rebranding the West Midlands as a modern, confident hub for innovation, technology, and green energy. Bruce Asbestos is a leading contemporary artist, renowned for creating bold, vibrant characters and inflatable sculptures in public places that blur the boundary between art and popular culture. 

2.15 - 3.00 PANEL 4: Faster Focus (Designing for the Attention Economy)

Eloise Singer (Singer Studios), Vicki Sutherland (Outernet), Jordan Prince (Netflix) 

Chaired by Mikayla Sinead (Create Central) 

Every swipe, click and notification is competing for the same finite resource: our attention. As technology accelerates and content becomes more personalised, audiences demand greater immersion and control. So how do we create stand-out experiences that place audiences at the centre of the story, without compromising on privacy? This panel of experts from the world of interactive entertainment explore new approaches to content creation in the age of the attention economy. 

3.00 - 3.15 Closing Remarks

Round up of the day’s discussions, and announcement of the Faster Horse game prize winner! Signposting to networking drinks with Birmingham Tech Week attendees. 

PUBLIC EVENT

Registering for this event will register you for Tech Week where you will be able to build your own unique agenda tailored to you.

Need Help?

For questions about this event: kath@techwm.com

For registrations, event logistics and general event enquiries: emma@birminghamtechweek.com

For media enquiries, marketing and communications: anushka@techwm.com

For sponsorship enquiries: ioana@techwm.com